Our Approach

The MSR Mafia strives to satisfy our customers’ specific wants and needs 110%. We understand that each one of our clients have different objectives, therefore, were able to tailor our solutions to best fit a particular client when necessary. Our highly motivated team is constantly spearheading new initiatives for company growth and expansion. This approach has made MSR Mafia a leader in marketing and public relations.

Our Story

Every business has a beginning, our story began when Ben Shelton recognized the need for a marketing company in the motorsports world to provide a wide array of services that individuals in the racing industry require to advance in the sport.
What started as a small side project for Shelton has grown into a full-scale, full-service marketing business with a diverse group of clients across the United States, Australia, and Canada.


Meet the Team

MSR Mafia has the necessary infrastructure in place, with an experienced professional staff, to provide our clients with industry-leading products and services, and a customer service experience that is second-to-none.

Ben Shelton


Born and bred in Memphis, Tennessee, Ben Shelton grew up watching legendary drivers like Sammy Swindell and Bobby Davis Jr. slinging mud at the famed Riverside International Speedway. He graduated from the University of Memphis in 2002 as the valedictorian of his Civil Engineering class. In 2007, Shelton founded the MSR Mafia as he began the pursuit of working full-time in the motorsports world. The 2010 season saw his dream finally become a reality, and he’s been full throttle ever since.

Jeremy Shields

Director of Operations

A Kentucky native, now residing in Cincinnati, Jeremy Shields brings over 10 years of website development, marketing, public relations, and management experience to the MSR Mafia team. He is a lifelong motorsports enthusiast and former Director of Marketing and Sales Relations for the highly regarded Lucas Oil Late Model Dirt Series. Racing was a family event for Shields, spending most Saturday nights at the local dirt track as a child. Outside of the office, he enjoys gathering with family and friends, attending races, and spending time outdoors.

Jeremy Peters

Director of Digital Updates

Illinois’ native Jeremy Peters literally grew up across the street from the legendary Fairbury American Legion Speedway. He attended Illinois State University and graduated in 2015 with a degree in Graphic Communications. He’s worked full time for the MSR Mafia since his college graduation. When not taking care of the marketing needs of MSR Mafia clients, Peters likes to attend races as well as play and watch sports.


Need More Information?

Are you interested in speaking with a member of our staff? Do you need more information about MSR Mafia? Get in touch and we’ll get back to you as soon as possible. We look forward to hearing from you!